Agonizing hours spent in bed while recovering from an extended illness is where Christian Frismodt, my brother, made his most significant discoveries about sleep and comfort. He evaluated all properties of the mattress, including firmness, durability, comfort- and even design! Pillows also got scrutiny and contemplation. He decided to shop for better bedding when well enough and concluded that the “finest” mattresses- the ones considered to be of highest quality were too overpriced for a person of average means to heal upon. His new goal, was to design quality bedding products and make it affordable to the consumer. It had to be possible...
These products have reached millions of customers throughout Europe, where the program originated.
Inspired by my brother’s journey, my wife (Naomi) and I created the bedding company, Danican. We sought to broaden the accessibility of our affordable luxury bedding products. Hence, we adventurously moved our family – and our Danican headquarters – from Aarhus, Denmark to California in 2012.
We began supplying top quality bedding products under the Danican label in 2013. Today we are proud to have our products in 30 countries around the world! And the evolution continues as we shifted our focus toward private label in 2019.
The name Danican signifies a blending of our Danish/American heritage. My wife and I are both from Denmark, but Naomi was raised in the States. We are a mix of both cultures and enjoy helping people all over the world create beautiful, quality bedding in customized fashion. It makes us happy to share our international resources and professional experience to assist YOU in developing your own privately branded bedding programs.